“Human nature has a tendency to admire complexity but reward simplicity.” Ben Huh, CEO, Cheezburger Network
“If the web is indeed a place, it is starting to look less like a library, and more like a river.” Peter Da Vanzo
According to ITSMA.com "Without doubt, the troubled world economy has had a significant impact on buyer behavior. Heightened scrutiny and lengthy decision cycles are changing the effectiveness of different marketing and sales tactics. The key to success lies in understanding changing buyer behavior at each stage of the sales cycle and using that knowledge to craft the right marketing programs and vehicles to deliver better results." This is the age of the virtual consumer, but how do you get the attention of a potential client or prospect that you've never met face-to-face? Internet and Mobile technologies are the best way to attracts the passive customers nowadays. Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times. There are a lot of sites that allows you to make these things happened by putting advertisements on their pages, such as google.com and yahoo.com even social networking sites, such as facebook.com, friendster.com, myspace.com, and etc. According to E-Marketing book by Rob Stokes; Advertising, whether online or offline, has a number of objectives, and those are:
a. Building brand awareness
b. Creating consumer demand
c. Informing consumers of the advertiser's ability to satisfy that demand
d. Driving response and sales
Traditional media for marketing like, Television, Print, Radio, and Outdoor are in the process of going from analogue to digital; they are becoming digital media too. Over the next 20 year, the majority of all media will be digital. This shift has been happening for years now. As anyone in the newspaper business can attest, there has been a large migration of publications to digital formats. Not only to the internet, News alerts are also delivered to mobile phones to extend the interaction between the news media and readers. Not everyone have an access to the internet, so sending advertising to cellphones is another option to it. Mobile marketing differs from most other forms of marketing communication in that it is often user initiated message, and requires the express consent of the consumer to receive future communications.
“Text is where it’s at.”
Sponge CEO Alex Meisl
“If the web is indeed a place, it is starting to look less like a library, and more like a river.” Peter Da Vanzo
According to ITSMA.com "Without doubt, the troubled world economy has had a significant impact on buyer behavior. Heightened scrutiny and lengthy decision cycles are changing the effectiveness of different marketing and sales tactics. The key to success lies in understanding changing buyer behavior at each stage of the sales cycle and using that knowledge to craft the right marketing programs and vehicles to deliver better results." This is the age of the virtual consumer, but how do you get the attention of a potential client or prospect that you've never met face-to-face? Internet and Mobile technologies are the best way to attracts the passive customers nowadays. Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times. There are a lot of sites that allows you to make these things happened by putting advertisements on their pages, such as google.com and yahoo.com even social networking sites, such as facebook.com, friendster.com, myspace.com, and etc. According to E-Marketing book by Rob Stokes; Advertising, whether online or offline, has a number of objectives, and those are:
a. Building brand awareness
b. Creating consumer demand
c. Informing consumers of the advertiser's ability to satisfy that demand
d. Driving response and sales
Traditional media for marketing like, Television, Print, Radio, and Outdoor are in the process of going from analogue to digital; they are becoming digital media too. Over the next 20 year, the majority of all media will be digital. This shift has been happening for years now. As anyone in the newspaper business can attest, there has been a large migration of publications to digital formats. Not only to the internet, News alerts are also delivered to mobile phones to extend the interaction between the news media and readers. Not everyone have an access to the internet, so sending advertising to cellphones is another option to it. Mobile marketing differs from most other forms of marketing communication in that it is often user initiated message, and requires the express consent of the consumer to receive future communications.
“Text is where it’s at.”
Sponge CEO Alex Meisl
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